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- 2024
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Mark
From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
The Role of Brand Logics in Shaping the Success of Brand Extensions: Apple vs. Colgate
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Making a Red Devil: The Case of Manchester United and Mason Greenwood
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Misc.
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Mark
Chr. Hansen: "Bring Your Full Self to Work"
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
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Mark
Djerf Avenue’s Pajama Fight: A case of online duplicates
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Misc.
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Mark
From Stable to Table - The Case of Findus and the Horse Meat Scandal
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
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Mark
Hennessy to Henny: Brand Hijacking
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
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Mark
Formula 1 Drive to Thrive - How to Handle Success
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Misc.