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2025
Mark The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
Landgren, Hanny ^LU ; Hanfaifa, Nutchanun ^LU and Vadström, Julia ^LU (2025) BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
Kersten, Victoria ^LU ; Jungo, Cécile Luisa ^LU and Bernardini, Emily Joyce ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Since They Can’t Turn Back Time: How Companies Can Ensure a Well-Received Apology
Bitter, Friederike Carlotta ^LU ; Mykoo, Sian Anya-Fay ^LU and Ziegler, Alina ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The Birkin Effect: An Outside-In Perspective in the Brand Identity Matrix in Hermès' Heritage Branding
Rems, Christina-Maria ^LU ; Maurer, Charlotte ^LU and Bergland, June ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The Paradox of Official Secrets: Does It Help or Hurt Consumer Trust?
Olsen, Lill Julie Alm ^LU ; Gunnarsson, Linnéa ^LU and Kristiansen, Elin Boberg ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
Leitgeb, Elisa ^LU ; Magnusson, Lisa ^LU and Meyer, Lina Cloé ^LU (2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark OpenAI Case - Group 13B - BUSN35
van den Dool, Shen ^LU ; van Geemen, Bob ^LU and Kruchinin, Ivan ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
Mark Trekking the Doping Terrain: The Lance Armstrong Saga
Aharon, Rebecca ^LU ; Mahlakaarto, Essi Katariina ^LU and Suanse, Yanisa ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark The future of LEGO Education amidst the greatest corporate turnaround in history
Back Kranker, William ^LU and Andersen, Jeppe ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark Making a Red Devil: The Case of Manchester United and Mason Greenwood
Otterhed Bolin, Johan ^LU and Eppens, Gabriel ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.

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your query:: Remove supervisor: Urde, Mats