Institute of Economic Research
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- 2017
-
Mark
The impact of advertising content on movie revenues
(
- Contribution to journal › Article
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Mark
An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
(
- Contribution to journal › Article
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Mark
Organizational barriers and the implementation of customer value map analysis : A case study of a global manufacturing firm in the polymer technology industry
2017) p.54-71(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
Lending for Growth? A Granger Causality Analysis of China's Finance-Growth Nexus
(
- Contribution to journal › Article
-
Mark
What makes entrepreneurship research interesting? Reflections on strategies to overcome the rigour-relevance gap
(
- Contribution to journal › Article