Department of Communication

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2011
Mark Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steve ; Johansson, Ulf ^LU and Thelander, Åsa ^LU (2011) In Journal of Retailing and Consumer Services 18(3). p.183-193
- Contribution to journal › Article
Mark Putting co-workers in the limelight: New challenges for communication professionals
Heide, Mats ^LU and Simonsson, Charlotte ^LU (2011) In International Journal of Strategic Communication 5(4). p.201-220
- Contribution to journal › Article
Mark Malmös omvandling: från arbetarstad till kunskapsstad : En diskursanalytisk studie av Malmös förnyelse
Möllerström, Veselinka ^LU (2011) In Lund Studies in Media and Communcation 16.
- Thesis › Doctoral thesis (monograph)
Mark Klienten, konsulten och kommunikationsindustrin
von Platen, Sara ^LU (2011) p.325-344
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
Holsanova, Jana ^LU ; Sandberg, Helena ^LU ; Gidlöf, Kerstin ^LU and Holmberg, Nils ^LU (2011) The 61th Annual Conference of the International Communication Association, 2011
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Sociala medier och politiskt engagemang
Gustafsson, Nils ^LU and Höglund, Lars (2011) 52. p.511-524
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Geografiskt områdesansvar: Förutsättningar för nätverk  mellan Helsingborgs stad och företag
Heide, Mats ^LU (2011)
- Book/Report › Report
Mark Strategisk kommunikation: Forskning och praktik
Falkheimer, Jesper ^LU and Heide, Mats ^LU (2011)
- Book/Report › Anthology (editor)
Mark Medier och godis: en söt sur eller besk upplevelse
Sandberg, Helena ^LU (2011) p.78-89
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Deltagarorienterad strategisk kommunikation – ett paradigmskifte
Falkheimer, Jesper and Heide, Mats ^LU (2011)
- Chapter in Book/Report/Conference proceeding › Book chapter

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Publications

Open access (%)

Authors/Editors

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