Johan Anselmsson

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2019
Mark Kommunernas strategi gör att stadskärnans butiker och shoppare missgynnas
Anselmsson, Johan ^LU and Johansson, Ulf ^LU (2019) In Sydsvenska dagbladet
- Contribution to specialist publication or newspaper › Newspaper article
Mark ‘You are where you shop’: Examining stereotypes about town center shoppers
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2019) In Journal of Retailing and Consumer Services 51. p.242-252
- Contribution to journal › Article
2017
Mark Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2017) p.65-81
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Loyalty-based Brand Management
Anselmsson, Johan ^LU (2017) p.83-105
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
Anselmsson, Johan ^LU ; Burt, Steve and Tunca, Burak ^LU (2017) In Journal of Retailing and Consumer Services 38. p.194-203
- Contribution to journal › Article
2016
Mark Det finns stora konflikter mellan Skånetrafikens marknadsföring och verkligheten
Anselmsson, Johan ^LU (2016) In Helsingborgs Dagblad
- Contribution to specialist publication or newspaper › Newspaper article
Mark Effects of shopping centre re-investments and improvements on sales and visit growth
Anselmsson, Johan ^LU (2016) In Journal of Retailing and Consumer Services 32. p.139-150
- Contribution to journal › Article
Mark Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Anselmsson, Johan ^LU ; Melin, Frans ^LU and Bondesson, Niklas ^LU (2016) In European Journal of Marketing 50(7-8). p.1185-1208
- Contribution to journal › Article
2015
Mark Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2015) In Journal of Retailing and Consumer Services 25. p.58-70
- Contribution to journal › Article
2014
Mark Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan ^LU and Johansson, Ulf ^LU (2014) In International Review of Retail Distribution & Consumer Research 24(2). p.186-212
- Contribution to journal › Article