Veronika Tarnovskaya
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- 2010
-
Mark
IKEA: Entering Russia
2010) p.584-587(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article
-
Mark
Market driving multinationals and their global sourcing network
(
- Contribution to journal › Article
-
Mark
Key factors in the international market driving process: the role of internal competencies and external network actors.
2008)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2007
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
-
Mark
Market driving supplier strategy: IKEA’s global sourcing network in Europé
2007) IMP 2007 conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Market driving supplier strategy: A study of IKEA’s globalsourcing network
2007) CIMaR Annual Conference, 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
2006) the 32nd EIBA conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
The interplay between matching and networks in the entry process into emerging consumer markets
2006) CIMaR Annual Conference, 2006(
- Contribution to conference › Paper, not in proceeding