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- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article
-
Mark
Brand orientation in the public sector - What does it mean in practice?
2018) 10th international EIASM public sector conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Brand Movement
2018) p.692-693(
- Contribution to conference › Abstract
- 2017
-
Mark
Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon LU and Tarnovskaya, Veronika LU (2017)
- Book/Report › Anthology (editor)
-
Mark
Consumer-brand Relationships
2017) p.165-184(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2015
-
Mark
The cynicism of consumer morality
(
- Contribution to journal › Article
- 2014
-
Mark
Netnografi - en metod för att studera internetbaserad kommunikation
2014) p.111-126(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The slippery relationship between brand ethic and profit
(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Critical Netnography : Conducting critical research online
2014) p.135-152(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Nerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
2014) Consumer Culture Theory(
- Contribution to conference › Paper, not in proceeding