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2022
Mark Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
Tarnovskaya, Veronika ^LU ; Tolstoy, Daniel and Melén Hånell, Sara (2022) In International Marketing Review 39(7). p.1-24
- Contribution to journal › Article
Mark Intersecting Ideologies of Gender and Religion at the Nexus of Consumer Acculturation and Resistance : “SOYBOYS" AND "FAGGOTS" FOR SALE
Shahriar, Hossain ^LU and Ulver, Sofia ^LU (2022) Gender, Markets, and Consumer (GENMAC) Conference 2022
- Contribution to conference › Other
Mark Physical retailing vs. physical distancing–an empirical study of Swedish retail adaptations in the wake of Covid-19
Hultman, Jens ^LU and Egan-Wyer, Carys ^LU (2022) In International Review of Retail, Distribution and Consumer Research 32(2). p.201-220
- Contribution to journal › Article
Mark SPICe—Determinants of consumer green innovation adoption across domains : A systematic review of marketing journals and suggestions for a research agenda
Flores, Phil Justice ^LU and Jansson, Johan ^LU (2022) In International Journal of Consumer Studies 46(5). p.1761-1784
- Contribution to journal › Scientific review
Mark Welcome to the Matrix - How to find and use your corporate brand's core identity
Urde, Mats ^LU (2022) In Routledge Companions in Marketing, Advertising and Communication p.59-92
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Plant versus Cow: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
Koch, Christian ^LU and Ulver, Sofia ^LU (2022) In Journal of Macromarketing 42(2). p.247-261
- Contribution to journal › Article
Mark B2B branding in global commodity networks : A cultural branding analysis of a Danish company going global
Dam, Christian ^LU and Kjeldgaard, Dannie ^LU (2022) p.153-165
- Chapter in Book/Report/Conference proceeding › Book chapter
2021
Mark The role of place in city centre retailing
Källström, Lisa ^LU ; Persson, Simon and Westergren, Jakob (2021) In Place Branding and Public Diplomacy 17(1). p.36-49
- Contribution to journal › Article
Mark Debattinlägg: ”Samarbete med Kina medför risker. Det är naivt att tro att regeringen vid varje tillfälle kan tala om när det är okej att samarbeta med Kina eller ej."
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Sydsvenskan
- Contribution to specialist publication or newspaper › Newspaper article
Mark (When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, Carys ^LU ; Johansson, Ulf ^LU ; Parsmo, Åsa ; Valentin, Sofia and Bäckström, Kristina ^LU (2021) The Nordic retail and wholesale conference 2021
- Contribution to conference › Paper, not in proceeding

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