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- 2024
-
Mark
City Branding to Solve Social Problems? : The Eigendynamik of management concepts
2024) In Organization Studies(
- Contribution to journal › Article
-
Mark
Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
2024) In Place Branding and Public Diplomacy(
- Contribution to journal › Article
- 2023
-
Mark
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
(
- Contribution to conference › Paper, not in proceeding
-
Mark
Sycomorphism in city branding : The case of Amazon HQ2
(
- Contribution to journal › Article
-
Mark
A critical typology of "good place branding" : Lessons from place-branding expertise
2023) p.213-226(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2022
-
Mark
Movement Parties as Brand Platforms : The Case of the 5 Star Movement
2022) p.103-121(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
-
Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
- 2019
-
Mark
Auditioning for Amazon : The dark side of place branding and corporate domination
2019) The dark side of communication(
- Contribution to conference › Abstract
- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article
-
Mark
Brand orientation in the public sector - What does it mean in practice?
2018) 10th international EIASM public sector conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Brand Movement
2018) p.692-693(
- Contribution to conference › Abstract
- 2017
-
Mark
Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon LU and Tarnovskaya, Veronika LU (2017)
- Book/Report › Anthology (editor)
-
Mark
Consumer-brand Relationships
2017) p.165-184(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2015
-
Mark
The cynicism of consumer morality
(
- Contribution to journal › Article
- 2014
-
Mark
The slippery relationship between brand ethic and profit
(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Netnografi - en metod för att studera internetbaserad kommunikation
2014) p.111-126(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Critical Netnography : Conducting critical research online
2014) p.135-152(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Nerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
2014) Consumer Culture Theory(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
Emerging Market (Sub)Systems and Consumption Field Refinement
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2011
-
Mark
Governing consumers through freedom: A theoretical discussion of the co-creation construct
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2009
-
Mark
The Way Brands Work: Consumers' understanding of the creation and usage of brands
(
- Thesis › Doctoral thesis (monograph)