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- 2021
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Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
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Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
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Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
-
Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?
(
- Master (One yr)
- 2020
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Mark
Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet
(
- Bach. Degree
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(
- Master (One yr)
-
Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Positioning the French Goddess, The Citroën DS case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.