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- 2024
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Mark
From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Safeguarding Luxury: Managing Exclusivity and Brand Image During Downward Line Extensions
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
The Role of Brand Logics in Shaping the Success of Brand Extensions: Apple vs. Colgate
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Shifting Paradigms or Strategic Adaptation: Exploring the Impact of Price-Driven E-Commerce Platforms on Traditional Branding Values
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Will brands without a purpose cease to exist?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Inclusivity as an Image Bumper: Explored through Monki's Size Range Reduction
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
The Brand Behind the Binge: Understanding Streaming Series as Brands
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)