41 – 50 of 143
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2022
-
Mark
How to Navigate Societal Change by Sticking to your Guns? An exploratory case study of Patagonia
(
- Misc.
- 2021
-
Mark
Exploring the positioning of tobacco-free snus as a new category in the disruption of the market
2021) In STRATEGIC BRAND MANAGEMENT MASTER PAPERS BUSN21 20212(
Department of Business Administration- Master (One yr)
-
Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
Business-to-signature-story-to-Business
(
- Misc.
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
-
Mark
Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.
(
- Master (One yr)
-
Mark
How corporations’ transition from product branding to corporate branding
(
- Misc.
-
Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
-
Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
-
Mark
Leveraging brand co-creation in a digital era: An IKEA case study
2021) In The Strategic Brand Management: Master Papers BUSN21 20212(
Department of Business Administration- Misc.