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- 2021
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Mark
Exploring the positioning of tobacco-free snus as a new category in the disruption of the market
2021) In STRATEGIC BRAND MANAGEMENT MASTER PAPERS BUSN21 20212(
Department of Business Administration- Master (One yr)
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Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2020
-
Mark
Act of kindness: A study on modern day crisis handling and its effect on brand identity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- 1st term paper
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Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
(
- Master (One yr)
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Mark
Brand revitalization in the music industry: a case study approach
(
- Master (One yr)
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Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.
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Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
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Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)