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2018
Mark The Darkest Day in Lufthansa’s History
Manole, Madalina ; Wroblewski, Julian and Zlatanova, Miglena (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
Miksch, Linda ; Nguyen, Ailien and Schulz, Charlotte (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
Erh Ku, Hsin ; Fiorini, Raffaela and Huang, Rueisen (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Case Oatly: The Crossroad - How to get a company in the same lane
Chauvet, Céline ; Jungerth, Emma and Vesterlund, Ida (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark When Brands Go Political: A PepsiCo Case
Rama, Zana ; Han, Hongwei and Hessels, Ellen (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE
FRIDVAD, SELENA ; NILSSON, AGNES and ANDILA, EVELINA (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Ryanair - Destination Unknown
Piludis, Kostas ; Jones, Oliver and Hansen, Tobias (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark The Nobel Prize vs. Bob Dylan: Bob Dylan's controversial behaviour and its potential impact on the Nobel Prize reputation
(supervisor Mats Urde), No student name given (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement
Höjgård Hansen, Rebecka ; Kubiak, Monika and Zetterberg, Elvira (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark United Airlines: With Great Power Comes Great Responsability?
Yang, Beiyao ; Anzer, Julia ; Krasniqi, Mentor and Zou, Yao (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.

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