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- 2017
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Mark
Can the white cat shine again? - The Puma Case
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
A reputational mass-crash for the Tour de France?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
To Trump or Not to Trump: When Business and Politics Mix
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
- 2015
-
Mark
Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Burger Wars - case Burger King vs. McDonald's
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
The case study of Danske Bank: Profits before people
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.