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- 2025
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Mark
From stories to loyalty - How does digital narratives on Instagram influence consumer engagement with premium clothing brands in Scandinavia?
- Master (Two yrs)
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Mark
When Loyalty Speaks Louder Than the Machine: A Quantitative Study on How Pre-existing Brand Loyalty Shapes Perceived AI Chatbot Attributes and Customer Satisfaction
- Master (One yr)
- 2024
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Mark
Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
- Master (One yr)
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Mark
Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
- Master (One yr)
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Mark
Brand tribes: Varumärkeslojalitet hos europeiska fotbollssupportrar. En kvalitativ studie om tribalism inom europeisk fotboll.
- Bach. Degree
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Mark
Vad Klär Dig? Gröna Val eller Mänsklig Välfärd
- Bach. Degree
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Mark
The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
- Master (One yr)
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Mark
The Phenomenon of First Hand Experiences With Brands
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
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Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
- Master (One yr)