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2023
Mark Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
Höijer, Hannah ^LU and Nordin Kehlmeier, Julia ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
2017
Mark Som en blixt från klar himmel - En kvalitativ studie om företeelsen blixtkampanj ur ett organisationsperspektiv
Fogde, Matilda ^LU and Jungerth, Emma ^LU (2017) SKDK02 20171
Department of Strategic Communication
- Bach. Degree
2015
Mark Show me what you share and I’ll tell you who you are
Olsen, Celine Bisgaard and Gaude, Christofher ^LU (2015) SKOM12 20151
Department of Strategic Communication
- Master (Two yrs)
2014
Mark Buzz Marketing in Startups - A case study on the online dating service Mazily
Westrin, Emil ^LU and Peltovuori, Ella (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos
Drozdz, Cecilia ^LU and Kanerva, Maria (2014) ENTN19 20141
Department of Business Administration
- Master (One yr)
Mark Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Siripiyavatana, Onsurang ^LU and Sutheerawong, Siriorn (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Allt för dig (och mig) - Varför delar vi reklamfilm?
Magnusson, Kristin ^LU and Jönsson, Kitty ^LU (2014) SKOK01 20141
Department of Strategic Communication
- Bach. Degree
2011
Mark Exploring Product information leaks in marketing communications and product development
Van Leeuwen, Remy and Hodbod, Jakub (2011)
Department of Business Administration
- Master (One yr)
2008
Mark Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.
Bengtsen, Peter (2008)
Sociology
- Bach. Degree
2007
Mark Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?
Wallin, Christian ; Wickström, Johan and Stipic, Ivan (2007)
Department of Service Studies
- Bach. Degree

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