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- 2024
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
- 2023
-
Mark
Luxury textile brands and plant-based vegan leather: A qualitative study on Swedish millennials’ perceptions towards the image of luxury textile brands traditionally reliant on animal leather that are offering plant-based vegan leather textile items
(
- Master (One yr)
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
- 2022
-
Mark
The (Mis)alignment between Offline and Online Brand Image
(
- Master (One yr)
-
Mark
From words to actions: the effects of the transformation of core values through the physical stores
(
- Misc.
- 2020
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Text mining into customers’ minds
(
- Bach. Degree
- 2017
-
Mark
The Effects of Brand-Context Congruence
(
- Master (One yr)
- 2007
-
Mark
Brand extensions – the influence of the parent brand
(
- Master (One yr)