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2021
Mark Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
Morgans, Roosmarijn ^LU and Hertanu, Teodora ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark How corporations’ transition from product branding to corporate branding
Lilliehorn, Sofia ^LU ; Burian, Celina ^LU and Schönberg, Johanna ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
Johnsson, Vanja ^LU and Daudi, Adrienne ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2018
Mark Case Events as an Employer Branding Initiative
Huang, Rueisen ^LU and Nordström, Meri ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Aligned Branding - An Opportunity for Coordinated HR & Marketing Efforts
Kutter, Annabel ^LU and Gallmann, Sarah ^LU (2018) MGTN59 20181
Department of Business Administration
- Master (One yr)
Mark Seduced by Words? A Case study of How Front Line Employees Perceive and Respond to Visions and Values Communicated Through Internal Branding
Segerborg, Tobias ^LU and Eilard, Aksel ^LU (2018) BUSN49 20181
Department of Business Administration
- Master (One yr)
Mark Sensemaking of Employer Branding Activities Tailored for University Graduates
Gering, Carina ^LU and Zhao, Siqi ^LU (2018) BUSN49 20181
Department of Business Administration
- Master (One yr)
2016
Mark Att attrahera arbetstagare: En kvantitativ studie om vilka faktorer som påverkar jobbintentionen för generation Y.
Alm, Josephine ^LU ; Bexell, Anna ^LU and Kristersson, Julia ^LU (2016) FEKH29 20161
Department of Business Administration
- Bach. Degree
Mark 1241 kommentarer, men bara ett varumärke? En diskursiv studie av kommunikationen i Oatlys sociala medier
Grönlund, Maria ^LU and Petersson, Johanna ^LU (2016) SKOK01 20161
Department of Strategic Communication
- Bach. Degree
2015
Mark Den tolkande säljaren
Arlestig, Tim ^LU and Johansson, Mikael ^LU (2015) SKOK01 20151
Department of Strategic Communication
- Bach. Degree

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