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2011
Mark De stora drakarna eller strösslet på glassen? En studie kring sambandet mellan unga konsumenters köpbeteende och köpcentrums butiksutbud i Malmö
Blandford, Hanna ; Blennow, Katrin and Sandberg Stenberg, Sally (2011)
Department of Service Studies
- Bach. Degree
Mark Go-Getters?
Olsson, Jonna ; Bede, Selamawit and Jutman, Anna (2011)
Department of Business Administration
- Bach. Degree
Mark Employer Brand - att attrahera, motivera och behålla generation Y för att stärka framtidens konkurrenskraft
Dyrssen, Filip ; Aru, Helena and Persson Stiernswärd, Louise (2011)
Department of Business Administration
- Bach. Degree
Mark Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y
Hem Lee, Janine and Hellwig, Annett (2011)
Department of Business Administration
- Master (One yr)
2010
Mark Utbildningens roll i anställningsbarhet: en studie om de generella akademiska examinas vikt för anställning
Lindqvist, Josefina ^LU and Svensson, Petra ^LU (2010) PEDK11 20101
Education
- Bach. Degree
Mark Marknadsföring till Generation Y. -En analys av hur man fångar denna kräsna målgrupp
Rydberg, Sara and Furumalm, Malin (2010)
Department of Service Studies
- Master (One yr)
Mark Service Managementprogrammet och dess marknadskommunikation: ett informationsflöde från universitet till student
Mollaei, Shahin Alex ; Politis, Henrik and Elmblad, Philip (2010)
Department of Service Studies
- Bach. Degree
2009
Mark The Significance of Labels to the Concerned Generation - A Qualitative Study about Generation Y towards the Fair Trade Label and Ecological Labels
Sjöberg, Sebastian ; Karlsson, Dusina and Hansson Rahnboy, Caroline (2009)
Department of Business Administration
- Master (One yr)
Mark Generation Y- en hållbar generation?
Arvidsson, Daniel ; Nielsen, Martin and Ottosson, Sandra (2009)
Department of Service Studies
- Master (One yr)
Mark Köp 2 liter mjölk, få en utrotningshotad tiger på köpet! En studie om hur företag bör agera genom CM för att nå Generation Y.
Sträng, Emelie ; Stanojevic, Anna and Sandberg, Karin (2009)
Department of Business Administration
- Master (One yr)

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