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2015
Mark Moral Branding - The role of a moral brand in a context of organizational culture, identity & change
Falkenhaug, Ragnhild ^LU ; Henriksson, Rebecca ^LU and Nyman, Emelie ^LU (2015) BUSN49 20151
Department of Business Administration
- Master (One yr)
2013
Mark Leveraging the corporate brand - What are the possible negative consequnces?
Christensson, Peter ^LU and Yu, Fanny ^LU (2013) FEKN90 20131
Department of Business Administration
- Master (One yr)
2010
Mark Rebranding - En narrativ process: En studie av den interna rebrandingprocessen i ett multinationellt IT-företag
Ekstrand, Joakim ; Åkerblom, Magnus and Rexhepi, Arben (2010)
Department of Business Administration
- Master (One yr)
Mark Rebranding a disgraced organization: A case study of the Icelandic banks
Olafsson, Elvar (2010)
Department of Business Administration
- Master (One yr)

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