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- 2015
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Mark
Reshaping the image of an industry - The Intrum Justitia Case
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
The (not‐so-honest) Honest Company
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
- 2009
-
Mark
Are you telling it like it is?
2009) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.