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- 2019
-
Mark
Women’s Intrasexual Signaling through Luxury Products and the Effect of Benevolent Sexism
(
- Master (One yr)
-
Mark
Do consumers trust green products? Evaluating the Effect of Sustainability and Performance Perception on the Purchase Intention of Bike Helmets for Adults
(
- Master (One yr)
- 2018
-
Mark
“Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
(
- Master (One yr)
-
Mark
Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
(
- Master (One yr)
-
Mark
PRICE PREMIUM FAST-MOVING CONSUMER GOODS
(
- Master (One yr)
-
Mark
Does Communicating Sustainability Raise Luxury Brand Equity? An Experimental Study
(
- Master (One yr)
-
Mark
The motivations of Internet users to avoid online advertisements by employing ad blocking extensions
(
- Master (One yr)
- 2017
-
Mark
Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
(
- Master (One yr)
-
Mark
Are 5-Second Online Video Advertisements Effective?
(
- Master (One yr)
-
Mark
The Effects of Brand-Context Congruence
(
- Master (One yr)