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- 2021
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Mark
Leveraging brand co-creation in a digital era: An IKEA case study
2021) In The Strategic Brand Management: Master Papers BUSN21 20212(
Department of Business Administration- Misc.
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Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
2021) In The Strategic Brand Management Master Papers BUSN21 20212(
Department of Business Administration- Misc.
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Mark
WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?
(
- Master (One yr)
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Mark
Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212(
Department of Business Administration- Misc.
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Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
(
- Misc.
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
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- Master (One yr)
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Mark
The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
The Visit of an Unexpected Friend
(
- Master (One yr)