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- 2022
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Mark
Original or Originated? An Analysis of the Emergence of Influencer Marketing
(2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222
Department of Business Administration- Misc.
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Mark
Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
- Master (One yr)
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Mark
Brands Under Siege
(2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands
- Master (One yr)
- 2021
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Mark
The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores
- Master (One yr)
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Mark
Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.
- Master (One yr)
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Mark
How corporations’ transition from product branding to corporate branding
- Misc.
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
The greater good initiatives of country branding
(2021) In The Strategic Brand Management: Master Papers series BUSN21 20212
Department of Business Administration- Master (One yr)
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Mark
Leveraging brand co-creation in a digital era: An IKEA case study
(2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration- Misc.