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- 2017
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Mark
New Balance’s Trump Card – will there be sun after the storm?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
Can the white cat shine again? - The Puma Case
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
A reputational mass-crash for the Tour de France?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
To Trump or Not to Trump: When Business and Politics Mix
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Augmented and virtual reality in the brand building process - a multiple case study approach
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Creativity: Missing Element in Brand Heritage
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Crowdfunding’s Effect on Brand Identity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.