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- 2022
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Mark
A Rising Star
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Misc.
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Taking the Pole Position - Towards a Holistic Positioning Approach
- Master (One yr)
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Sport event sponsorship: How to step up your game
- Master (One yr)
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Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
- Master (One yr)
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Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
- Master (One yr)
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Increasing Brand Accessibility Without Compromising Brand Identity
(2022) In Increasing Brand Accessibility Without Compromising Brand Identity BUSN21 20222
Department of Business Administration- Master (One yr)
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Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
(2022) In Strategic Brand Management - Master Papers Eight Edition BUSN21 20222
Department of Business Administration- Master (One yr)
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Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
- Master (One yr)
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How to Navigate Societal Change by Sticking to your Guns? An exploratory case study of Patagonia
- Misc.
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How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
(2022) In The Strategic Brand Management: Master Papers BUSN21 20222
Department of Business Administration- Master (One yr)