Kristina Bäckström

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2022
Mark Customer journey self-mapping : A qualitative method for evaluating new store formats
Egan-Wyer, Carys ^LU and Bäckström, Kristina ^LU (2022) Nordic Retail and Wholesale Conference 2022
- Contribution to conference › Abstract
2021
Mark (When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, Carys ^LU ; Johansson, Ulf ^LU ; Parsmo, Åsa ; Valentin, Sofia and Bäckström, Kristina ^LU (2021) The Nordic retail and wholesale conference 2021
- Contribution to conference › Paper, not in proceeding
Mark Service encounters in the digital age: Exploring the new and multiple role of frontline employees
Bäckström, Kristina ^LU and Johansson, Ulf ^LU (2021) The Nordic retail and wholesale conference 2021
- Contribution to conference › Other
2019
Mark Digitalization and in-store service encounters: Challenges and changes for frontline employees
Bäckström, Kristina ^LU and Johansson, Ulf ^LU (2019) 25th Nordic Academy of Management (NFF) Conference
- Contribution to conference › Abstract
2018
Mark Digitalisering i handeln: Mobiltelefonen och den fysiska butiken
Svingstedt, Anette ^LU ; Bäckström, Kristina ^LU and Fuentes, Christian ^LU (2018) p.47-56
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Upplevelser i framtidens butik: en kombination av nya och traditionella värden
Bäckström, Kristina ^LU (2018) p.65-72
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Meeting the needs of a new customer: Organizing and designing the physical store environment
Bäckström, Kristina ^LU and Johansson, Ulf ^LU (2018) The 6th Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
2017
Mark Köpets dynamik: Om föränderlighet och spontanitet i konsumenters köpbeteende
Bäckström, Kristina ^LU (2017)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
Fuentes, Christian ^LU ; Bäckström, Kristina ^LU and Svingstedt, Anette ^LU (2017) In Journal of Retailing and Consumer Services 39. p.270-278
- Contribution to journal › Article
Mark Kunniga kunder ställer nya krav på handeln
Fredriksson, Cecilia ^LU ; Svingstedt, Anette ^LU ; Bäckström, Kristina ^LU ; Derwik, Pernilla ^LU ; Fuentes, Christian ^LU and Rehncrona, Carin ^LU (2017)
- Book/Report › Report