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- 2017
-
Mark
An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
(
- Contribution to journal › Article
- 2014
-
Mark
A comparison of customer perceived service quality in discount versus traditional grocery stores.
(
- Contribution to journal › Article
- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
Consuming IKEA, Different perspectives on consumer images of a global retailer
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU (2010) In Lund Studies in Economics and management 118
- Book/Report › Anthology (editor)
-
Mark
IKEA's image in three countries
2010) p.111-130(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
A standardised approach to the world? IKEA in China
2010) p.47-72(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
What does it all mean? Summing up a research project
2010) p.237-246(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
IKEA's image in three countries
2010) p.73-96(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Newspapers - image formation agents for retailers?
2009) p.429-451(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
A standardised approach to the world? IKEA in China
(
- Contribution to journal › Article
- 2007
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
- 2006
-
Mark
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
(
- Contribution to journal › Article
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper