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- 2018
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Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Limited edition: Collaborations between luxury brands
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Brand Identity and Image Gaps
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
-
Mark
Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
- 2017
-
Mark
And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.
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Mark
Augmented and virtual reality in the brand building process - a multiple case study approach
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.
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Mark
Creativity: Missing Element in Brand Heritage
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.
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Mark
Crowdfunding’s Effect on Brand Identity
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.
-
Mark
Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.