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- 2024
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Mark
The Future of Employer Branding: How are the expectations and values of Generation Z reshaping employer branding strategies and what are the implications for Managers?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
- 2023
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Mark
Disrupting Narratives of Beauty: Dove's Emotionally Authentic Path and the Transformation of the Industry
- Master (One yr)
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Mark
The role of customer-based brand equity in the direct-to-consumer business model
- Master (One yr)
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Mark
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
- Master (One yr)
-
Mark
How to Become a Successful Challenger Brand
- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
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Mark
The Brand Creation of an International Football Club
- Master (One yr)
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Mark
Building Personal Brand Heritage
- Master (One yr)
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Mark
Multi-Level-Marketing shaping and supporting Brand Identity
- Misc.
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Master (One yr)