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2018
Mark Volvo & The Polestar Series: Integration or Separation?
Isaksson, Jonas ; Langguth, Jasmin and Schnee, Stefanie (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED
Dennig, Stefanie ; Matulovic, Jana ; Nordström, Meri and Ortega, Jaritza (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
Mark Putting a Price Tag on Corporate Identity: The YouTube Case
ARMENTERAS, JUDITH ; BERGSELL, MICHELLE ; PAECH, REBECCA and POLITIEK, IRIS (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
2017
Mark Barilla and Diversity – Friend or Foe?
Lindblad, Jacob ; Mavruk, C. Koray and Weller, Julian (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
Cordenons, Alberto ; Gulamali, Amber and Heüveldop, Katharina (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
Hagberg, Johanna ; Molin, Sofie and Vyörykkä, Pinja (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark Case Galaxy - DOOMSDAY: EXPLOSION OF THE GALAXY!
Shahriar, Hossain ; Sultana, Nazia and Lozano, Pamela (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark WAS GAP’S NEW LOGO CRAP?
Gornik, Agata Anna ; Krikler, Ines and Ljunggren, Sabine (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark Communication Through CSR: Is It Sustainable? – The Case of H&M
Attas, Keren ; Bojanowicz, Weronika ; Gao, Sofie Li and Niesen, Lisa (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark New Balance’s Trump Card – will there be sun after the storm?
Svensson, Gabriella ; Bæksted Jørgensen, Signe and Stoimenov, Georgi (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.

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