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- 2022
-
Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
-
Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
(
- Master (One yr)
-
Mark
How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
2022) In The Strategic Brand Management: Master Papers BUSN21 20222(
Department of Business Administration- Master (One yr)
-
Mark
To engage or not to engage - brand co-creation with influencers
(
- Master (One yr)
-
Mark
Brand Activism Scepticism
(
- Master (One yr)
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
Swedbank's never-ending crisis
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
- 2020
-
Mark
When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
(
- Master (One yr)
-
Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.