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- 2023
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Mark
Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context
- Master (One yr)
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Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
- Master (One yr)
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Mark
ESG Scores as Social Ethicality Motivators
- Master (One yr)
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Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
- Master (One yr)
-
Mark
Should we do it ourselves or should we let somebody else do it?
- Master (One yr)
- 2022
-
Mark
How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
(2022) In The Strategic Brand Management: Master Papers BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
- Master (One yr)
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
- Bach. Degree
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Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Misc.
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Mark
To engage or not to engage - brand co-creation with influencers
- Master (One yr)