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- 2025
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Mark
The survival of VELO
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
- 2024
-
Mark
Hennessy to Henny: Brand Hijacking
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
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Mark
Brand positioning through thought leadership
- Master (One yr)
-
Mark
Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
- Bach. Degree
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Mark
The Underdog Brand Position
- Master (One yr)
-
Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
- Master (One yr)
- 2022
-
Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
- 2021
-
Mark
CLEARING THE AIR: Philip Morris International's Smoke-Free Future
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
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Mark
How weird elements in brand communication can strengthen brand intimacy.
- Master (One yr)