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- 2024
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
-
Mark
Brand positioning through thought leadership
(
- Master (One yr)
- 2023
-
Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
(
- Bach. Degree
-
Mark
The Underdog Brand Position
(
- Master (One yr)
-
Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
(
- Master (One yr)
- 2022
-
Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
(
- Master (One yr)
- 2021
-
Mark
CLEARING THE AIR: Philip Morris International's Smoke-Free Future
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
- 2019
-
Mark
Better late than never - a narrative study of how late entrants position their brand biography in the market
(
- Master (Two yrs)
-
Mark
Att slåss med drakar - En kvalitativ studie av hur två startups i Skåne arbetar med varumärkespositionering
(
- Bach. Degree