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- 2022
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Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
- Bach. Degree
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Mark
Increasing Brand Accessibility Without Compromising Brand Identity
(2022) In Increasing Brand Accessibility Without Compromising Brand Identity BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
(2022) In Strategic Brand Management - Master Papers Series BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
- 2021
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Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
The Contagious Taste of Corona Beer
(2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
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Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
- Master (Two yrs)
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Mark
How weird elements in brand communication can strengthen brand intimacy.
- Master (One yr)