Publications | LUP Student Papers

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2021
Mark How to use brand experience to generate brand loyalty - A case study of theme parks
Johnson, Chris ^LU ; Blom, Johanna ^LU and Nyhlén, Sixten ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
Mark How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
Navarrete Lindez, Andrea ^LU ; Martinez Miracle, Laia ^LU and Hakobyan, Marine ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
Mark Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
Fagerhus, Aurora ^LU and Melker, Isa ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark How brands can build religious loyalty
Bander, Mirza ^LU ; Caplet, Théo and Hartvig, Yasmine (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
Mark A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
Moane, Peter ^LU ; Galkin, Vladislav ^LU and Solmi, Alessandro ^LU (2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration
- Misc.
Mark Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
Waldeck, Albin ^LU ; Wiksborg, Sofie and Stenbäck, Olle (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
2019
Mark Vad driver lojalitet i fotbollsklubbarna AIK, Djurgården & Hammarby?
Brodin, Gustav ; Freed, Simon and Samuelsson, Joel ^LU (2019) FEKH29 20191
Department of Business Administration
- Bach. Degree
Mark Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
Arendt, Johannes ^LU ; Finell, Cecilia Alexandra Thuy ^LU and Nortén, Emelie ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Vem är vi lojala till? Influencers eller varumärken? - En kvantitativ studie om generation X och generation Ys förhållande till lojalitet.
Dimitrova, Lusiyana Ivanova ^LU ; Idmar, Christoffer ^LU and Vuksa, Jelena ^LU (2018) FEKH29 20172
Department of Business Administration
- Bach. Degree
Mark "Here Today, Gone Tomorrow"
Balandies, Effi ^LU and Nguyen, Phuong Ailien ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)

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