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2022
Mark Influencer marketing: An exploratory study to identify consumer behaviour online
Möller, Emilia ^LU and Farag, Ina ^LU (2022) In BUSN39 BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
Carlino, Francesco ^LU and Taylor, Michael ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Förtroende är nyckeln till framgång
Björkenheim, Nicoline ^LU ; Paulson, Stella ^LU and Åström, Carolina ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
Mark En ny aktör på banan - Om hur influencers förändrar den värdesamskapande logiken
Kindstrand, Clara ^LU and Niklasson, Emilia ^LU (2022) SMKK60 20221
Department of Service Studies
- Bach. Degree
Mark Influencer marketing - marknadsföringsmetod "i samarbete med" marknadsföringslagen?
Schylander, Stina ^LU (2022) LAGF03 20222
Department of Law
Faculty of Law
- Bach. Degree
Mark Förtroende - Nyckeln för Influencer Marketing
Perack Gylling, Nelly ^LU and Lundblad, Majken (2022) KSMK65 20221
Department of Service Studies
- Bach. Degree
Mark To engage or not to engage - brand co-creation with influencers
Navarrete Lindez, Andrea ^LU and Örnhem, Julia ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Att göra som alla andra men ändå sticka ut?
Kroon Josefsson, Olivia ^LU and Thingvall, Tilda (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
Tameu, Louelle ^LU and Xie, Yimei ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark “Tänk om man kunde dofta genom telefonen”
Tran, Maya ^LU ; Mårtensson, Josefin ^LU and Hörstedt, Emily ^LU (2021) FEKH29 20202
Department of Business Administration
- Bach. Degree

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