Johan Anselmsson
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- 2019
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
- 2017
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
-
Mark
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
2017) p.65-81(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Loyalty-based Brand Management
2017) p.83-105(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
Det finns stora konflikter mellan Skånetrafikens marknadsföring och verkligheten
2016) In Helsingborgs Dagblad(
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
Effects of shopping centre re-investments and improvements on sales and visit growth
(
- Contribution to journal › Article
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
-
Mark
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
(
- Contribution to journal › Article