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2021
Mark A global marketing logic: local stakeholders’ influence in diverse emerging markets
Elg, Ulf ^LU and Ghauri, Pervez N. (2021) In International Marketing Review 38(6). p.1166-1188
- Contribution to journal › Article
Mark Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Schaumann, Janina ^LU (2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
Mark Google behöver diskuteras, men ett öppet webbindex är ingen lösning
Schlasberg, Johan ^LU (2021) In Sydsvenska Dagbladet, Debatt
- Contribution to specialist publication or newspaper › Newspaper article
Mark Contesting Ideologies Structuring Gender Transgression in the Swedish Marketplace
Shahriar, Hossain ^LU (2021) 46th Annual Macromarketing Conference p.594-594
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Guest editorial
Cassinger, Cecilia ^LU ; Lucarelli, Andrea ^LU and Gyimothy, Szilvia ^LU (2021) In Journal of Place Management and Development 14(3). p.257-261
- Contribution to journal › Debate/Note/Editorial
Mark Tickling tensions : Gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia ^LU (2021) In Marketing Theory 21(3). p.391-413
- Contribution to journal › Article
Mark (When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, Carys ^LU ; Johansson, Ulf ^LU ; Parsmo, Åsa ; Valentin, Sofia and Bäckström, Kristina ^LU (2021) The Nordic retail and wholesale conference 2021
- Contribution to conference › Paper, not in proceeding
Mark Från överkonsumtion till anti-konsumtion : Nya trender i klimatfrågan
Egan-Wyer, Carys ^LU and Adamsson, Emelie ^LU (2021) In Kristianstadsbladet
- Contribution to specialist publication or newspaper › Newspaper article
Mark Debattinlägg: ”Samarbete med Kina medför risker. Det är naivt att tro att regeringen vid varje tillfälle kan tala om när det är okej att samarbeta med Kina eller ej."
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Sydsvenskan
- Contribution to specialist publication or newspaper › Newspaper article
2020
Mark Liquid luxury
Bardhi, Fleura ^LU ; Eckhardt, Giana M. and Samsioe, Emma ^LU (2020) In Research Handbooks in Business and Management series
- Chapter in Book/Report/Conference proceeding › Book chapter

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