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- 2024
-
Mark
Recalibrated responses needed to a global research landscape in flux
(
- Contribution to journal › Article
-
Mark
Sports as "Washing"
2024) Paper Development Workshop - Advancing Management Theory with Sports Data(
- Contribution to conference › Other
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
-
Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article
-
Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
-
Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
-
Mark
Utländsk påverkan i forskning – Behov och förutsättningar för riskhantering inom den svenska akademiska sektorn
2024)(
- Working paper/Preprint › Preprint in preprint archive
-
Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
-
Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
(
- Contribution to journal › Article
-
Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
2024) p.58-74(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
-
Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
-
Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
-
Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article