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- 2024
-
Mark
Recalibrated responses needed to a global research landscape in flux
(
- Contribution to journal › Article
-
Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Sports as "Washing"
2024) Paper Development Workshop - Advancing Management Theory with Sports Data(
- Contribution to conference › Other
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
-
Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
-
Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
2024) Asia-Pacific ACR Conference 2024(
- Contribution to conference › Abstract
-
Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
2024) Brand Camp 6(
- Contribution to conference › Abstract
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
-
Mark
Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
2024) In Place Branding and Public Diplomacy(
- Contribution to journal › Article
-
Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
-
Mark
Using machine learning to develop customer insights from user-generated content
(
- Contribution to journal › Article
-
Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
-
Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
-
Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article
-
Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
2024) Consortium for international marketing research.(
- Contribution to conference › Other
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Gamification's role in fostering user engagement with healthy food-based digital content
(
- Contribution to journal › Article
-
Mark
Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
2024)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
2024) p.58-74(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Utländsk påverkan i forskning – Behov och förutsättningar för riskhantering inom den svenska akademiska sektorn
2024)(
- Working paper/Preprint › Preprint in preprint archive
-
Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
-
Mark
The role of research funders in providing directions for managing responsible internationalization and research security
(
- Contribution to journal › Article
-
Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
(
- Contribution to journal › Article
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
-
Mark
CSR in between the legal and the ethical: Mobilising legal frameworks through public discourse
2024) 7th International CSR Communication Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
MNE innovation in the pursuit of SDGs in emerging markets
(
- Contribution to journal › Article
-
Mark
Addendum B : Finding an Appropriate Balance Between Research Security and Openness Is a Priority
2024) p.23-24(
- Chapter in Book/Report/Conference proceeding › Chapter in report
-
Mark
City Branding to Solve Social Problems? : The Eigendynamik of management concepts
2024) In Organization Studies(
- Contribution to journal › Article
-
Mark
The Circular Economy: A Transformative Service Perspective
2024) In Journal of Service Research(
- Contribution to journal › Article
- 2023
-
Mark
Regional opportunity spaces : observations from Nordic regions
(
- Contribution to journal › Article
-
Mark
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
(
- Contribution to journal › Article
-
Mark
The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Bäckström, Kristina LU ; Egan-Wyer, Carys LU and Samsioe, Emma LU (2023)
- Book/Report › Anthology (editor)
-
Mark
Introduction: The Future of Consumption
2023) p.1-1(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
(When) Is it Worth Investing in the Personal Service Encounter?
2023) p.345-358(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Scientific collaboration amid geopolitical tensions: Global variation in responses to China engagement
2023) Technological Forecasting and Social Change Special Conference(
- Contribution to conference › Abstract
-
Mark
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
2023) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Scientific collaboration amid geopolitical tensions: a comparison of Sweden and Australia
2023) In Higher Education(
- Contribution to journal › Article
-
Mark
Research integrity and security: Exploring funding agency roles in supporting responsible internationalization and reciprocity - Insight paper.
2023)(
- Working paper/Preprint › Preprint in preprint archive
-
Mark
The dangers of a zero-sum approach to global science
2023)(
- Other contribution › Web publication
-
Mark
Retail as Unusual : Retailing in a time of extreme uncertainty
(2023)
- Book/Report › Report