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- 2013
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Mark
The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior
- Master (One yr)
- 2012
-
Mark
Which Brand Personality Traits Make Consumers Pay a Price Premium?
- Master (One yr)
-
Mark
'The Passion of the Consumer'
- Master (One yr)
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Mark
Managing the corporate brand - A study of the corporate brand manager in theory and practice
- Master (One yr)
-
Mark
Value Creation with Freemium
- Master (One yr)
-
Mark
From Mundane to Remarkable Consumption: The Transformation of Bottled Water
- Master (One yr)
-
Mark
Point of Purchase TV Screens In Retail Environment
- Master (One yr)
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Mark
Understanding Perceptions Towards, and Usage of, Social Media in the Context of Relationship Building: A Generational Comparison
- Master (One yr)
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Mark
The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
- Master (One yr)
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Mark
Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
- Master (One yr)