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- 2021
-
Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
- Master (One yr)
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Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
- Master (One yr)
- 2020
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
-
Mark
How brands can build religious loyalty
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
(2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration- Misc.
- 2019
-
Mark
Vad driver lojalitet i fotbollsklubbarna AIK, Djurgården & Hammarby?
- Bach. Degree
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Mark
Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
- Master (One yr)
- 2018
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Mark
"Here Today, Gone Tomorrow"
- Master (One yr)
-
Mark
Hur många gånger tänker du bita i det sura äpplet? En kvalitativ fallstudie om varför kunder behåller sin varumärkeslojalitet efter en kris
- Bach. Degree