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- 2025
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Mark
Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
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Mark
The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
- Master (One yr)
-
Mark
The Impact of Founder as brand on Customer Based Brand Equity: A case study on CAIA Cosmetics & Djerf Avenue
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2024
-
Mark
Brand Identity Negotiation in Mediated B2B Relationships: The Co-Creative Role of Dealers. Comparative Case Study.
- Master (Two yrs)
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Mark
Formula 1 Drive to Thrive - How to Handle Success
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Misc.
-
Mark
Candy clash: M&M’s caught in the crossfire
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
-
Mark
Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Inclusivity as an Image Bumper: Explored through Monki's Size Range Reduction
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
The Brand Behind the Binge: Understanding Streaming Series as Brands
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
-
Mark
Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.