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- 2025
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Mark
Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
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Mark
Re-Ignition of an Innovative Resilient Flooring Product - An Explorative Case Study in Re-Entry Theory
- Master (Two yrs)
- 2024
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Mark
Från industri till kultur
- Bach. Degree
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Mark
From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
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Mark
Damned if you do, damned if you don't.
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
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Mark
Sky is The Limit...or is it?: American Airlines AAirpass Case
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231
Department of Business Administration- Master (One yr)
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Mark
Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context
- Master (One yr)
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Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
- Master (One yr)
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Mark
ESG Scores as Social Ethicality Motivators
- Master (One yr)