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2024
Mark Unraveling the Big Four Enigma: Exploring Identity-Forming Communication and Retention Intentions Among Generation Z in the Big Four
Gustafsson, Clara ^LU and Adolfsson, Linn ^LU (2024) SKOM12 20241
Department of Strategic Communication
- Master (Two yrs)
Mark Gen Z’s Influence on Corporate Social Responsibility within Multinational Corporations
Mc Elwee, Conor ^LU and Khan, Julian ^LU (2024) MGTN59 20241
Department of Business Administration
- Master (One yr)
Mark Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood
Malmberg, Magnus ^LU (2024) EOSK12 20231
Department of Economic History
- Bach. Degree
Mark Generation Z - Lojalitetens fiende?
Hamilton Henze, Caroline ^LU ; Andreasson, Linn ^LU and Lind, Sofia ^LU (2024) FEKH29 20232
Department of Business Administration
- Bach. Degree
Mark Generation Z och Onlineshopping: Undersökning om hur kvinnor i Generation Z påverkas av rabatter och dess påverkan på köpviljan
Olsson, Sofia ^LU and Jönsson, Josefin ^LU (2024) SEMK65 20241
Department of Service Studies
- Bach. Degree
2023
Mark "Gapet" till att värna om klimatet
Clemén, Philip ^LU ; Månsson, Andrea ^LU and Olsson, Moa ^LU (2023) FEKH29 20222
Department of Business Administration
- Bach. Degree
Mark Vad är grejen med Generation Z? - En kvalitativ studie om att förstå förhållandet mellan Generation Z och arbetsgivare.
Mårtensson, Johanna ^LU and Hjalmarsson, Ebba ^LU (2023) KSMK65 20231
Department of Service Studies
- Bach. Degree
Mark Ett par jeans eller dricksvatten i 10 år?
Keef, Rebecca Helen Elisabet ^LU and Linder-Aronson, Ebba (2023) KSMK65 20231
Department of Service Studies
- Bach. Degree
2022
Mark Webrooming-valet vid köp av bärbara datorer
Sjögren, Johan ^LU ; Tanbakji, Aladdin ^LU and Houfani, Dalenda Manel ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
Mark Preparing for Generation Z: Evidence of How a New Working Generation is Motivated and How Management Can Respond Accordingly
Barclay, Victoria ^LU and Grüneis, Michael (2022) BUSN79 20221
Department of Business Administration
- Master (One yr)

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