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2024
Mark Unraveling the Big Four Enigma: Exploring Identity-Forming Communication and Retention Intentions Among Generation Z in the Big Four
Gustafsson, Clara ^LU and Adolfsson, Linn ^LU (2024) SKOM12 20241
Department of Strategic Communication
- Master (Two yrs)
Mark Gen Z’s Influence on Corporate Social Responsibility within Multinational Corporations
Mc Elwee, Conor ^LU and Khan, Julian ^LU (2024) MGTN59 20241
Department of Business Administration
- Master (One yr)
Mark Sociala mediers påverkan på Generation Z konsumtion av skönhetsprodukter
Ostréus, Alice ^LU and Ståhl, Beatrice ^LU (2024) SEMK65 20241
Department of Service Studies
- Bach. Degree
Mark The Future of Employer Branding: How are the expectations and values of Generation Z reshaping employer branding strategies and what are the implications for Managers?
Hausleitner, Victoria Sophie ^LU ; Duvaud, Elodie Celine ^LU and Andriollo, Dafne ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
Mark Generation Z och Onlineshopping: Undersökning om hur kvinnor i Generation Z påverkas av rabatter och dess påverkan på köpviljan
Olsson, Sofia ^LU and Jönsson, Josefin ^LU (2024) SEMK65 20241
Department of Service Studies
- Bach. Degree
2023
Mark "Gapet" till att värna om klimatet
Clemén, Philip ^LU ; Månsson, Andrea ^LU and Olsson, Moa ^LU (2023) FEKH29 20222
Department of Business Administration
- Bach. Degree
Mark Ett par jeans eller dricksvatten i 10 år?
Keef, Rebecca Helen Elisabet ^LU and Linder-Aronson, Ebba (2023) KSMK65 20231
Department of Service Studies
- Bach. Degree
Mark Vad är grejen med Generation Z? - En kvalitativ studie om att förstå förhållandet mellan Generation Z och arbetsgivare.
Mårtensson, Johanna ^LU and Hjalmarsson, Ebba ^LU (2023) KSMK65 20231
Department of Service Studies
- Bach. Degree
2022
Mark Impulsive Buying Behaviour on BNPL Services
El Sayed, Ahmed ^LU ; Wu, Huaiyuan ^LU and Fung, Cheuk Man ^LU (2022) IBUH19 20221
Department of Business Administration
- Bach. Degree
Mark Bakom kulisserna på cancelkultur
Alexandersson, Tilda ^LU ; Wrobel, Linnéa ^LU and Andreasson, Sandra ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree

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