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- 2021
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Mark
Brands relationships: Exploring the Secret Brand Relationship
(2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration- Misc.
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Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
- Misc.
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Mark
Esports brand shortcomings and opportunities
- Misc.
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
- Master (One yr)
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Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
(2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
- 2020
-
Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
- Master (One yr)
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Mark
How brands can build religious loyalty
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
(2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration- Misc.
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Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
(2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry
- 1st term paper