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- 2020
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Mark
Boeing: What to do when your employees think you are a monkey?
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
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Mark
Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
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Mark
Pack your bags: A Mulberry Repositioning case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
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Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
- Master (One yr)
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Mark
Under Pressure - Tensions in the acquiring firms' corporate brand identity
- Master (One yr)
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Mark
Emotional steps towards stronger brands
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Misc.
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
- Master (One yr)