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- 2019
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Mark
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- 1st term paper
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Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
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Mark
Leadership and Brand Alignment
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
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Mark
Management of Events Over Time: The Paradox of Brand Continuity and Change
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
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Mark
Are limited editions limited to products?
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
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Mark
How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
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Mark
Tea Marriage of Starbucks and Teavana
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
- 2018
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Mark
Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
The Darkest Day in Lufthansa’s History
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.