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- 2018
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Mark
Is brand heritage blocking innovation?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Case Events as an Employer Branding Initiative
(
- Master (One yr)
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Mark
Managing the Semi-Fictive Brand Persona - In Theory and Practice
(
- Master (One yr)
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Mark
Brand Personas with a Story - How they are created and categorized
(
- Master (One yr)
- 2017
-
Mark
Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication
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- Master (One yr)
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Mark
Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield
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- Master (One yr)
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Mark
Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally
(
- Master (One yr)
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Mark
Barilla and Diversity – Friend or Foe?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.