221 – 230 of 297
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2017
-
Mark
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally
(
- Master (One yr)
-
Mark
Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication
(
- Master (One yr)
-
Mark
Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield
(
- Master (One yr)
- 2016
-
Mark
Cooperatives communication through a brand heritage perspective
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Nation Branding after a crisis – Greece and Ireland in comparison
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.