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- 2015
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Mark
Aspirational and Inspirational Brand Positioning: a study towards emotional positioning from a consumer-perspective
(
- Master (One yr)
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Mark
Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry
(
- Master (One yr)
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Mark
INTERNAL BRANDING THROUGH EMPLOYEE EMPOWERMENT
(
- Master (One yr)
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Mark
Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Burger Wars - case Burger King vs. McDonald's
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
The case study of Danske Bank: Profits before people
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Game Over? Electronic Arts – SimCity in Flames
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Case General Motors - A switch between life and death
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.